About me


Addicted to challenges from an early age, Francisco opened his first company at age 24, fulfilling the goal he had since he was a child. Fascinated by consoles and computers, grew thirsty for technological knowledge, motivated by the communication potential computers promised when he began establishing connections to BBS in his native hometown- Fafe.

At that time, few believed that in the future we would all be permanently linked through a global network: the Internet. Today it is a fact.

This page brings together the know-how acquired in the last decades, addressing topics such as management, productivity, organization and company culture. Absorbed by technology, Francisco processes information relentlessly and jumps from idea to idea constantly, following the evolution of Digital. The path to the present motivates him to keep his eyes on the future.

At the end of the 1990s, he took the first steps towards creating a startup, resulting in the foundation of Urbanature Multimedia alongside João Silva, Luís Madureira and Nuno Camacho.

At this time, Francisco participates in his first web projects, confirming that his habitat would be the digital environment. The four partners create Estuda.net, Portugal's first large national student portal, a project that captured the attention of Microsoft, who supported Urbanature in its seed stage.

ZALOX

Francisco founded Zalox in 2003 with the aim of being the driving force that would correct what he considered to be wrong in the way projects were developed for the web. Today, Zalox helps companies in their journey through the digital world and prepares managers

URBANATURE

Urbanature began in January 1996, blending computers and musical instruments. Their 1999 debut album "Evergr33n" established them in instrumental electronic music history. After reuniting in 2016, they released "Flow" in 2018, which has been downloaded in over 45 countries.

BJJ

is addicted to Brazilian Jiu Jitsu (BJJ) and proudly holds a Purple Belt under Alliance Jiu Jitsu. This martial art has become a significant part of their life, shaping their discipline, resilience, and passion for continuous improvement.